What are the most Important SEO Ranking Factors?
If you want to rank high on Search Engine Result Pages (SERPs), you need to focus on SEO ranking factors. Among more than 200 SEO ranking factors, we are going to discuss some of the most important ones. Focusing your SEO efforts on these ranking factors can help you a great deal in terms of achieving higher search rankings. Any SEO expert Singapore would suggest considering the following as the most important SEO ranking factors.
Website Security
Search Engines prefer driving traffic to trustworthy sites. Hence they consider website security as one of the basic SEO ranking factors. Search Engines prioritized secured websites while ranking them on SERPs. Therefore, making your website secured ensures that any form of exchange of information between users and the site is protected. Additionally, it helps in improving your search rankings as well.
Crawlability
Crawlability is one of the vital SEO ranking factors as it allows search engines to scan your website and understand its content. It helps them to rank your website accordingly. To allow search engines to crawl your site properly, you should submit a sitemap to the search engines. Additionally, optimize the robots.txt file.
Mobile Responsiveness
Mobile responsiveness is another major SEO ranking factor. They provide a great user experience. Since most of the searches are carried out on mobile devices instead of desktop or laptop, it is critical to make your website mobile responsive. Even search engines also prefer mobile responsive sites while ranking them on SERPs.
Page Load Speed
The page loading speed of a website is another key SEO ranking factor that you cannot ignore. Ideal page loading speed is considered between two to five seconds. However, anything above three seconds can cause a significant number of visitors to leave the website even before visiting. Therefore, you should maintain the page loading speed up to two seconds maximum.
High quality optimized content
Another significant SEO ranking factor is creating high quality, relevant, and useful content for your audience. Additionally, use the right keywords in your URL, page title, Metadata to optimize your content. Carry out thorough keyword research to find out relevant keywords for your content. Search engines prefer displaying the most relevant content to their users. Consult an SEO agency in Singapore in this regard.
Schema markup
It is another crucial SEO ranking factor. Schema markup is microdata added at the backend of your website that informs search engines to classify and interpret your content. It helps in creating featured snippets in searches that further boost click-through rates. It eventually helps in improving your search rankings.
Consistent Business Listing
While ranking websites, search engines prefer websites that are credible and authoritative. Business listing or citations helps in establishing the credibility of your brand. To make the most of it, create a Google My Business Page; set up your business profiles on relevant directory sites. Also, ensure that the NAP (name, address, and phone number) of your business is added to your business profiles.
Backlink Profile
Backlinks are also critical in making your website credible. The number and quality of your backlinks affect your search ranking. To improve your search ranking, you should focus on different link building activities such as guest blogging, link acquisition, etc. As a part of SEO services Singapore, any SEO agency can help you in link building.
Therefore, while developing SEO strategies for your business, both on-page, and off-page, focus on these SEO ranking factors.
