Top 7 Digital Marketing Trends for 2021

Experts believe that the digital marketing trends for 2021 will not only involve addressing issues of the audiences & create content accordingly but also involve other technical aspects as well. It includes SEO & also your other digital marketing campaigns. As a digital marketer, you should be aware of the trends that are expected to dominate the market in 2021. In this article, we are going to share with you some of the key digital marketing trends for 2021. It would help you in utilizing the same for the benefit of your brand.

Featured snippets

The ultimate purpose of developing SEO strategies was to get higher ranks preferably in the top-mots position on SERPs. As we are entering 2021, experts expect a shift of the purpose towards gaining more visibility in Position Zero. It refers to Google’s featured snippets that are a little different than other search results. They appear at the top & in a box. They display additional relevant information to provide a detailed answer to the audience’s search queries without them needing to click on it. An SEO expert Singapore can help in creating featured snippets for your website.

As-blocker blockers

Another digital marketing trend, we can expect to observe in 2021 is ad-blocker blockers. Ad-blockers are one of the common obstacles that many digital marketers face. In 2021, around 27% of internet users are expected to use ad-blockers. It can harm other digital marketing campaigns including PPC campaigns.

To prevent your ads from being harmed by ad-blockers, you need to follow a different strategy. Instead of trying to convince your audience of changing their preferences, invest your advertising budget in influencer marketing or sponsored content. It will help you achieve more fruitful results. Younger audiences prefer this type of marketing in comparison to the usual display ads. Therefore, digital marketers will be trying to use their preferences in investing more in this type of advertisement in the coming year.

Focus on image & video SEO for visual searches

Visual searches are no more limited to using specific keywords. You can use existing images or even original photos & search for context. To take advantage of these types of visual searches, as a digital marketer you must optimize your images & videos. For instance, include alt text in image descriptions; create a dedicated sitemap for images, or add images to your sitemap, etc. Remember to use images & videos in HD quality. Also, you should not ignore to include target keywords in the file name of your images. An SEO agency in Singapore can help in optimizing your images and videos for search engines.

Interactive Content

Interactive content is known to boost audience engagement. You can conduct contests, polls, surveys, giveaways, ask questions, etc to encourage your audience to engage with your content. Since these types of content allow users to state their opinion, they feel a better connection with your brand. It further helps you to collect audience data that you can use to improve your products & services. As a result, the upcoming year 2021 will witness brands to create more of these types of content. Consult a boutique social media marketing agency to create interactive content for your brand.

Market segmentation

This trend is also expected will become much popular in the upcoming year. The concept behind this trend is simple. Digital marketers should focus on creating marketing campaigns focusing on a specific audience instead of the general population. For this purpose, segment your target audience based on certain characteristics such as demographics, preferences, interests, etc. It would help you to customize your content to meet your audience preferences.

For instance, you can create a separate email list based on the spending habit of your audience. Accordingly, send separate newsletters to each type of audience highlighting different products or services. Since your audience receives content that features products & services specifically chosen for them, it can help in improving audience engagement. Digital marketers are likelier to adopt this strategy for their blog creation, advertisements & social media content for 2021.

Local SEO

You must understand that Google changes its SEO algorithm frequently. Hence, if you want to target a local audience, you should regularly update the appearance of your brand in local searches. By signing up for the Google My Business page, you can improve your rankings on SERPs. Additionally, it also allows you to provide additional information about your brand to online searchers. You can also include local keywords in your SEO strategy. As a part of SEO services Singapore, an SEO agency can help in optimizing your business website for local searches. It might not be a new trend, but it will remain one of the priorities of digital marketers in 2021 as well.

Others

The list of top digital marketing trends for 2021 will not be complete without mentioning the trends that have been points of focus this year. These trends will enjoy their popularity in the next year as well. These are -

Shoppable posts — Social media channels allow you to display content that connects users to the product checkout page. They help in improving business conversions to a great deal. Hence, these types of shoppable posts will be in trend next year also.

Micro-influencers — Micro-influencers are not celebrities or regular influencers. However, they still have larger than average followers on social media. Brands are likelier to associate with them more in the coming year to carry out digital marketing campaigns to reach a wider audience.

Voice search SEO — Voice searches are in trend owing to the popularity of voice assistants. The keywords that people use during talking are different than the ones they type. Therefore, marketers need to change their SEO strategy keywords to focus more on voice searches. This strategy is not going to go out of trend anytime soon.

Therefore, to up your digital marketing game for your brand in the next year, you should focus on these trends. Consult a boutique digital marketing agency in Singapore to determine the right strategy for your brand.