Top 5 Social Media Platforms for your Business
Social Media plays a very significant role in the growth of your business. It can be in terms of spreading brand awareness to the right audience, promoting your products or services, etc. However, not every social media platform is right for your business. You need to identify the platform preferred by your target audience to carry out your social media marketing activities. In this article, we would discuss the top 5 social media platforms that you can use for your business.
At present Facebook have over 1 billion daily active users. As a result, it is one of the preferred platforms to reach your target audience, generate leads, and acquire new customers. Additionally, it offers a great opportunity to interact with your existing customers. Many brands even prefer to create private groups where they encourage their customers to join them. You can interact and answer your customer’s doubts and provide them a more personalized experience. Different brands from various industries can use this platform for their business purposes. If you have budget & time, you can invest the same in Facebook Ads to reach your target audience & encourage them to purchase. Consult a boutique social media marketing agency to develop the right Facebook strategy for your business
Instagram currently has approximately 500 million daily active users. It was initially started as a photo-sharing platform and it still does. However, you can now also share videos in a feature called ‘stories’. As a result, you can display your products, services, values, etc on this platform. It presents you with an opportunity to generate leads for your business. If your target audience mostly comprises of the younger generation and prefers shopping from mobile devices, Instagram is an ideal platform to promote your business. With a ‘checkout’ feature, this platform has fully set up for an eCommerce store. Your potential customers can check the images of your products and purchase directly from their Instagram account. However, similar to any other social media platform, carry out thorough research to understand whether your target audience is active on this channel before hiring any boutique digital marketing agency to carry out social media marketing activities for your business.
Businesses, journalists, celebrities use this platform to share news, stories, announcements, etc. You can use this platform to stay ahead of your competitors by consistently engaging with your audience & provide valuable content to them. It is a very effective tool to spread brand awareness & connect with customers & influencers. Find out ways to interact directly with the audience and how to grow your following.
It is a networking platform mostly for professionals that they used for seeking or getting hired for jobs. You can also share various types of content on this platform. If you operate in the B2B market, you are likelier to meet your potential customers. As for other businesses, instead of customers, they are likelier to meet their potential business partners. Usually, LinkedIn users use this platform to learn more about their industry, meet professionals in their industry & seek new career opportunities. Use this platform to build your professional network.
Pinterest is another top social media platform for small businesses. Currently, this platform has more than 320 million monthly active users. Besides, this platform offers a much higher ROI when it comes to investing in advertising. Hence, businesses also prefer to run ads on this platform. Following a consistent schedule, sharing creative pictures, and developing a social media marketing strategy can help you grow followers on Pinterest. However, not every business can be greatly benefitted from this platform. Businesses that can be best expressed through attractive visuals such as interior designing, traveling, photography sites, etc tend to grow better on Pinterest.
Therefore, consider the nature of your business and the platform your target audience mostly prefers to determine the right social media channel to carry out your marketing activities. A boutique social media marketing agency can help you develop the right marketing strategy for the right platform to grow your business.
