How to Improve your website’s E-A-T for Google?

E-A-T is one of the guidelines that Google uses to determine how valuable your content is to readers and whether it should rank high on SERPs. Google considers a piece of content to be of high value if it reflects the creator’s expertise and authoritativeness and trustworthiness of the content and the website. It is not a direct ranking factor. However, indirectly, it can affect your overall search ranking. You can consult a digital marketing agency to learn tips to improve your website’s E-A-T for Google.

According to the E-A-T guidelines, Google considers a piece of content to be of high quality if it is -

· Created by an expert

· Published on an authoritative website

· Helping users

· Trustworthy

· Updated regularly

5 tips to improve website’s E-A-T for Google

The following tips can help improve your website’s E-A-T for Google. Let’s discuss them further.

Mention sources and credits

It helps improve the authority and trustworthiness of your content. Mentioning sources and credits can affect your SERPs. Adding a link to your website sends a signal to Google that you believe in its credibility. However, if the sites to which you have added links in your content are of questionable reputation or provide broken links, your content’s credibility will also be affected. Hence, you must ensure the credibility of the links you add to your site.

In addition, you must give credit to the graphics and the content creator. Google also recommends adding author names and bios when writing Your Money or Your Life (YMYL) content. These are topics that can have a real-life impact on users. Hence, for such content, Google evaluators will want to ensure that the writers have the proper credentials to offer advice that can significantly affect someone’s life.

When using sources and credits in your content, ensure -

· Crafting author bios to display their credentials and expertise

· Link to sources with high domain name authority

· Add statistics and link to the original research

· Cite leaders and authorities in your industry

Create unique content

Creating unique content regularly can help showcase your expertise and authority while helping you stand out from your competitors. For instance, you may have gained insights and perspectives after being in your industry for many years. When creating content, share your experience and insights to establish your authority in the industry.

Update your content

Another effective way to display your expertise is by updating your content regularly. Changes are an inevitable part of every industry. Hence, the content you create for your audience may need an update after a few months. SEO experts always focus on creating evergreen content. With continuously evolving industries, facts may become outdated or untrue over time. As a result, one of the best practices to ensure the quality of your content is to revisit them from time to time. Are they still relevant today? Are all the information and statistics up to date? If the answer is negative, you need to update them; otherwise, your content will lose its trustworthiness.

The following tips can also help improve your content quality

· Remove thin content

· Improve and update your existing content

· Review the statistics mentioned in your content to check whether they have changed

· Mention the dates when your content was initially published and later updated. When you update your content, mention the dates to help search engines and audiences understand how recent they are

Create content to improve business transparency

Maintaining transparency can help you earn your customer’s trust. The following tips can help improve your business transparency –

· Structuring content to highlight critical information

· Use clear titles and headings for your audience’s easy understanding

· Writing in easy English instead of industry jargon, as the latter might confuse audiences

· Setting your tags and categories correctly to make it easier for audiences to search topics

User-generated content

User-generated content can help boost your overall marketing efforts. It can also help improve your search engine visibility. You can encourage your audience to engage with your content by leaving blog comments. The following tips can help you prevent customers from leaving spam comments.

· Use a spam filter for your blogs

· Unlink and disavow tags that are off-brand

· Remove and block competitors who leave comments to promote their own products.

· If negative comments bother you, turning off comments is better than deleting individual comments.

· You can also showcase your authority and expertise when responding to audiences’ comments.

Therefore, with the help of all these tips, you can improve your website’s E-A-T. In addition, you can also consult a boutique digital marketing agency Singapore to create high-quality content for your website. These pieces of content will also help you display your expertise and grow your brand’s authority.