Content Quality or Quantity — Which Is Critical For SEO?
In the present day and time, you cannot ignore the significance of digital mediums for the success of your businesses. As a result, businesses of various sizes in various niches are making serious efforts to build a strong online presence. Search Engine Optimisation, or SEO, is one of the critical digital marketing strategies responsible for improving your online presence. It helps boost your website’s organic rankings on the search engine result pages (SERP). Content plays a crucial role in determining how well your website can perform on search results. An SEO agency in Singapore can help develop effective strategies, including optimising websites to boost your online presence.
Importance of Content in SEO
Content is a critical aspect of SEO. Let’s discuss how important content is for SEO.
Helps improve online visibility
Optimising images on your website and other digital mediums can help them rank on Google images. Similarly, optimising your videos is critical to help them rank on Google videos. Likewise, when you optimise textual content on your website, Google will likely rank them on SERP for relevant queries. Hence, content is critical for SEO as it helps your website rank on search results.
SEO involves the effective use of search phrases and keywords
Using appropriate keywords in strategic positions, such as Metadata, headings and subheadings, URL, content, etc., is critical to help your webpages rank high on SERPs for relevant search queries. Creating content allows you to use relevant keywords and phrases to optimise your website for search engines and audiences. It further will help improve your website’s organic rankings for relevant search queries.
Improve audience engagement
Another benefit of creating high-quality, relevant, and valuable content is that it helps improve audience engagement. As your audiences engage with your content through likes, comments, and shares, search engines consider them as social validation. It may further help in improving your website’s organic ranking.
Acquire quality backlinks
Publishing quality content on your website may help acquire backlinks from authority websites. This type of social signal may also contribute to improved website search rankings.
Audience spend more time on your site
Publishing quality and relevant content on your website might encourage audiences to explore further. Search engines will consider your content relevant and credible if your audience spends more time on your site. It further might help boost your website’s organic rankings.
Content Quality vs. Content Quantity for SEO
While businesses and marketers are aware of the importance of content for SEO, there has been an ongoing debate about whether to focus on content quality or quantity. While many are of the opinion that publishing high-quality has more benefits, others believe that consistently posting content on your website is better. Let’s discuss each of their advantages.
Benefits of Content Quality for SEO
Creating high-quality content for your website offers the following benefits.
· Improve audience engagement — Any piece of content that audiences find helpful, valuable, informative, and engaging is considered high-quality. It helps drive audiences, hold their attention, and encourage discussions. All of these aspects imply that your audience could resonate with your content. It can further help boost SEO.
· Establishing authority –Publishing high-quality content on your website can help establish your brand as an authority in your niche. It can further help boost your organic search rankings for relevant queries.
· Opportunity to earn backlink –As discussed earlier, creating and publishing quality content on your website helps create opportunities for other sites to link back to you. When authority sites link back to you, search engines consider your content relevant and high-quality. As a result, they will likely display your website on the top of the SERP for relevant queries.
Quality content is not just limited to creating well-written articles or visually appealing infographics. Instead, it is something that is helpful to your audiences and offers them some value. Moreover, it should resonate with your audiences. Doing so can help build audiences’ trust and encourage them to share the same on various platforms. Therefore, quality content is beneficial for SEO.
Benefits of Content Quantity for SEO
Now that you know the benefits of quality content, let’s discuss how quantity can help.
· Regular Updates — Publishing content consistently and frequently on your website signifies it is alive. Search engines will prefer displaying fresh websites on search results. Hence, frequent posting on your website can help boost your SERP ranking.
· Diverse content — Regularly publishing content helps you cover a wide range of topics, attracting a larger audience.
· Long-tail keyword opportunities — Publishing more content on your website helps create opportunities to target more long-tail keywords. As a result, it would help you rank better for those specific keywords on SERP.
While publishing content frequently on your website has its merits, under no circumstances do we encourage creating content just for the sake of it. It should be relevant and valuable. Focusing on the quantity of the content implies covering more topics to cater to audiences with various search intents and interests.
Maintain a balance between content quality and quantity
When creating content for SEO, you must maintain quality and quantity. Instead, you need to maintain a balance between the two. How would you achieve them? The following tips can help.
· Create content pillars — You should create high-quality pillar content pages. These are comprehensive and authoritative pages that discuss specific topics in great detail.
· Cluster or supporting pages — You also need to create cluster or supporting pages that cover topics related to content pillars. They further link back to your content pillars. You can even create internal links between cluster pages. This type of internal link structure can benefit SEO.
· Consistency — You should maintain a consistent posting schedule along with creating high-quality content. It can be weekly, bi-weekly, etc. It can help keep your audience engaged.
· Analyse and optimise — Monitor your content’s performance, analyse data, and optimise strategies for better results.
You should maintain a proper balance between content quality and quantity. For instance, create high-quality content pillars and support them by consistently publishing cluster pages to keep your audiences engaged. This approach can help boost your SEO. Hiring SEO services in Singapore can help you maintain the right balance between content quality and quantity.